Mental Clarity For High Achieving Entrepreneurs
A System Designed For Business Owners Who Are Crushing Their Goals - But Quietly Losing Themselves In Chaos
The Proven System Trusted By High Performing CEOs and Entrepreneurs
Designed for business leaders who have tried everything - except the Zone.
"This program revolutionized my success"
"If you want to organize your life in order to be your genuine, authentic, best self, Jim Fannin’s S.C.O.R.E.® System is the proven solution"
- MIke Flaskey (Former CEO Diamond Resorts International)
"One Masterclass changed our entire culture"
"ZoneCoach® Jim Fannin coached myself and my entire leadership team providing concrete tools that will stand the test of time"
- Mark Vachon (Former CEO, GE Healthcare)
"I cannot recommend this program enough"
“Jim’s tools and techniques have not only helped me, my company, and my family. In addition, my bank went from $150M to $1.5B in assets with record returns.”
- Peter J. Haleas (Former Chairman, Bridgeview Bank)
Transform how you think, lead, and grow — so your business
(and life) finally run with clarity and flow
You’re Working Harder Than Ever… But Not Seeing the Money, Freedom, or Fulfillment You Expected
You’ve built the business everyone else envies… but you secretly dread opening your laptop each morning.
You’re stuck at an income plateau — working harder each year without a matching increase in profits.
You can’t remember the last time you felt truly creative — stuck in reaction mode, putting out fires while big opportunities pass you by.
Your business has become your entire identity — when revenue dips, it feels like you are failing.
You’re physically present with your family, but mentally still in the office — and the guilt is heavier than the wins.
Still Believe Burnout Is the Price of Success? They Did Too.
Listen to How These Entrepreneurs Reclaimed Their Lives Without Losing Their Businessesll to
"We are outselling the competition 2 to 1 thanks to the S.C.O.R.E.® System and Business in the Zone."
“In my 22 years in this business, I have seen many incredible speakers, including John Wooden! All have been inspiring, and all have been privileged experiences to me. None have made such a profound change in me personally as Jim Fannin."
“I was with Jim Fannin from 1996-2010 and 2014-present. He’s been tough, blunt as a hammer to the head, truthful, relentless, reliable, always well-dressed, and 99% right in his advice. He’s been my sounding board, guide, advisor, mentor, therapist, baseball strategist, and life coach.”
"After I implemented the S.C.O.R.E.® System, my 18-year old business had its best year ever in 2016. My life completely changed."
"In one talk Jim Fannin changed my life and most of the lives in my management team."
"The S.C.O.R.E.® System has provided both my son and I the success tools needed to achieve peak performance. As a bonus, the tools have cemented our relationship forever."
"Jim Fannin with his S.C.O.R.E.® System presented an inspiring presentation. A very captivated audience made up of cancer patients and their family members received valuable information on how to take back control over their attitudes and belief system."
“Jim Fannin is one of the best platform speakers in the world. We’ve booked him for multiple talks and will book him again. He’s amazing!”
“Thanks to Jim Fannin’s S.C.O.R.E.® tools, my 25-year-old Eye Center had its best year ever!”
“For over 15 years, I’ve used Jim Fannin’s concrete tools both professionally and personally. They have worked with my son, daughter, golf game, and business with great success. All are thriving. I am truly grateful."
“My business career and entire family has thrived with Jim Fannin’s proven Blueprint for living a successful life.”
“Jim Fannin is the most optimistic person I’ve ever met. His coaching system works.”
The Business — and Life — You’ve Been Working For Starts Here
Experience The Feeling Of Your Business Operating In The Zone
You lead with clarity and calm — your business runs smoothly without constant firefighting.
You earn more with less effort — consistent, scalable revenue from high-quality clients.
You think like a visionary — confident, decisive, and focused on growth instead of survival.
You reclaim your time and freedom — more space for what matters in business and life.
You feel proud and fulfilled — a business that thrives without defining your entire identity.
Who's This Perfect For
For Entrepreneurs Ready to Scale Without Burnout
For Small Business Owners Who Want More Freedom & Profit
For Visionary Leaders Who Refuse to Settle for “Good Enough”
For Founders Who Want a Business That Runs Without Them
For CEOs Who Want to Lead With Clarity, Not Chaos
For Business Owners Who Want Profits and Peace of Mind
Here's What's Inside Business In The Zone
🎧 2 Hours of Entrepreneurial Mindset Audio Training
A fully guided, immersive program you can listen to anywhere — built to reset your mindset, sharpen focus, and run your business like a calm, confident CEO.
🗂 Step-by-Step Mental System Framework (S.C.O.R.E.®)
A proven system used by high-performing leaders to break free from burnout, reclaim time, and make decisive moves — now designed for busy entrepreneurs like you.
📝 Course Companion PDF Workbook
Includes guided prompts, reset strategies, clarity checklists, and space to design your personalized work-life balance plan.
🧠 Daily Mental Warm-Up Routines
Start each day with focus and intention, eliminate decision fatigue, and align your energy before diving into work.
📈 Stress Recovery & Reset Protocols
Bounce back after setbacks, stop overthinking, and replace reactive habits with intentional, high-impact actions.
🏆 Clutch Decision-Making Training
Learn how to stay clear-headed and strategic during high-pressure moments — from investor calls to launch weeks.
🔑 Life-Business Separation Blueprint
Learn how to switch off work mode without guilt, protect your personal time, and fully recharge — so you can be present at home and powerful in business.
📊 End-of-Week Reflection Tools
Review your progress like a pro — no judgment, just insight and intentional improvement for the week ahead.
Meet the Instructor
Jim Fannin
For over 50 years, Jim Fannin has helped world-class athletes, CEOs, and Olympians unlock their peak performance using one core principle: success starts in the mind.
Now, for the first time, Jim’s federally registered S.C.O.R.E.® System — the same framework he’s used with Fortune 50 CEOs and top performing executives — is available to business leaders ready to master their mindset, elevate their leadership, and drive peak performance across their organization.
"The Coach Behind the Mindsets of Champions"
Who Jim Has Coached
Chairmen, CEOs and Senior Executives from 350 of the Fortune 500
Business Owners scaling from 7 to 8 figures in revenue
Local Businesses growing from local to international
MLB, NFL, NBA, NHL, PGA, LPGA, and MLS stars
Clients who’ve skyrocketed their growth by 10X
Why Business Leaders Trust Jim
Jim isn’t just another mindset coach or mental game author. He’s the only coach in the world with a federally registered mental performance system (S.C.O.R.E.®) that’s been tested and proven at the highest levels of competition and business.
Whether you’re trying to scale past your plateau, reclaim your time, or simply run your business with more confidence, this system is the game-changer your business coach can’t give you.
You’ve Risked Big Moves in Business. Don’t Risk Your Well-Being.
This is your moment. You’ve spent years building your business. Potentially thousands on masterminds, courses, and tools. But the truth is — none of it works if your mind isn’t in control.
This is the edge you've been missing.